Adaptation is the thing we need to get done
We're talking about a social change touching every aspect of our lives, not just infrastructure or technology. In fact, without the social stuff in place—shared attitudes, norms, goals, and openness to the new—it won't be possible to adopt those new technologies and systems, no matter how good they are.
So how do we inform and motivate people to actively participate in that change ... rather than just undergo it? How do we find out what we need to know in order to get to our desired future—ideally, a sustainable one? How do we build trust for co-operative action?
Believe it or not, that's a communication problem. Not marketing communications and not knowledge transfer—at least not always. This is communication that reduces uncertainty, shares knowledge and builds trust, and gives people agency as the momentum of change builds.
Many possible futures are ahead of us but what would be a desirable one? What would that desirable future look like for a government? And what would it look like for people whose lives will change? How can we come to a shared understanding, so we can work together to achieve it?
and current states