Share knowledge. Build trust.
Put your finger on it
Whether you are reaching out to a market or a public, it’s the same question: what is the difference you are trying to make? That’s the information. That’s your value proposition.
Say it like no one else
How can you make your voice carry in a crowded market or a busy public square? Make your brand and expertise come through in your voice, just as much as it does in visual design.
Write for the eye and the ear
Long form, short form, non-linear structures and audio-visual media all play together on a digital platform. Each demands something different, a different way of using words.
Uncertainty is a fact of life.
We can face up to it better if we share our knowledge and build trust.
That’s what words are for.
Lynette Smith, founder and managing director at gramma communications
More than 15 years of experience writing, producing and delivering communications for businesses, government and not-for-profit organisations.
Deep experience of working with experts in water, climate science, engineering, energy, economics, information technology, professional services and public policy.
Hands-on experience in marketing, stakeholder engagement and change management.
Writing skills backed by a degree in linguistics.
Hard yards on IT projects and producing websites to get insight into the user experience.
Lyn is an outstanding communication professional with consummate writing and editing skills and wonderful interpersonal skills in her engagement with clients and stakeholders. She has a sound scientific and environmental background, which ensures that her work is accurate and sensitive. I recommend her highly.Paul Holper
Lyn wrote the content to go in our media kits for the launch of one of our most important projects in China, The Puyu hotel in Wuhan. Outstanding work. She really understood our firm’s practice and appreciated how important this project was for us.Johannes Hartfuss
I’ve felt I could breathe easy knowing we’ve had Lynette’s support. She understands our objectives, pain points and stakeholders and works effectively with our subject matter experts. Her copy reinforces our brand, is always on time and on brief, and frequently exceeds expectations.Maia Keerie